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The Power of a Sense of Humor for Personal Development

Personal development is often thought of as a serious matter, especially when it comes to career advancement. But, maintaining a serious attitude isn’t appropriate in all situations. If you truly want...

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Creating for a Living: How to Infuse Your Life and Work with Innovation

Everybody has thought about pursuing a creative field at one point or the other and many of us have been lucky enough to have careers that enable us to be creative. However, there are many ways to be...

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A Quick Guide to Sparking Conversation Online

With literally millions of conversations happening online, it can sometimes be difficult to sort between signal and noise. It can be hard to know which conversation online is important and which may be...

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Greeting Cards: Are They a Thing of The Past?

Today’s technologies have made it easier to connect with customers through social media, apps, and news feeds. Personal forms of communication, like greeting cards, seem to have fallen by the wayside....

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Do Your Computer Messages Project A Professional Image?

It is no secret that nowadays the majority of our correspondence is handled through email and social media messaging. But, we need to make sure that whatever we send is projecting the same professional...

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How To Be A Successful Entrepreneur And Do It All

Successful business people know that they must be organized with their time, both personally and professionally. You need to schedule (usually with a calendar) both family time and work time. So, how...

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How To Avoid Wasting Time With Facebook and E-mail

When you own your own business, time is precious. Many of us struggle to accomplish everything we need to do in just one day. However, we may frequently find we’re wasting time, especially when it...

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How To Use Science To Design Your Email Marketing

Every email marketer’s worst fear is that their carefully crafted message will wind up in the spam box before the recipient even clicks on it. Fortunately, knowing the science behind email marketing...

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The Correct Way To Use LinkedIn To Grow Your Business

Would it surprise you to learn that 46% of LinkedIn users have a college degree and 36% earn more than $100,000 per year?  LinkedIn is the world’s largest professional network and it’s definitely a...

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4 Marketing Stunts That Captured our Imaginations

Stunt-based marketing can often be gimmicky and expensive, yielding less than desirable returns on investment. And often times, much to the marketers’ chagrin, gimmicks work. But the most lasting...

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Don’t Try Contacting New Prospects Without Reading These Tips First

Here’s the scenario: Your firm is launching a new service line. Research has identified a large potential base of new prospects. Marketing has worked overtime to brand it.  Is it time to hit the bricks...

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Social Media: Does the ‘Like’ Mean Anything Anymore?

Ah, the ‘like’. It sits there on every social media post; staring at you. Daring you to pass it by. So, like a good content reader, you click it and move on, right? So what just happened? What changed...

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